Take a seat

Ride the bus.

Five regulars. One bus. Two stops a week, all the way to UNBOUND 2026 in Boston. The bus reached Boston in September, so guest seats are closed for now. Every ride is below, and the seat request opens again the moment a new window is on the road.

Chris CarolanRob JonesGeorge B. ThomasCasey HawkinsKyle Jepson

Who drove: Chris, Rob, George, Casey, and Kyle.

The show

We let the week lead

There is no rundown, and that is on purpose. HubSpot doesn't ship on a schedule that suits a format — something lands on a Tuesday, and by Wednesday morning everyone has a reaction and nobody has had time to sand it into a talking point yet. That hour is the show.

Cadence
Paused until the next window is on the road
Length
About an hour
Format
Live, unscripted
Your part
In the conversation

This has been running since the spring

Revenue Hub landing and whether a rename counts as news. The ROI question, and the dashboard that cannot exist. Jay Schwedelson on why the next five years will not reward the smartest people. Whatever the week put in front of us.

Every episode is on the site →

What your hour is actually for

Less about the platform than about the trip. These sessions are their own thing:

  • Your road to UNBOUND — First time, or your ninth.
  • What UNBOUND means to you — Yours, not the keynote definition.
  • What you are blocking — And what you want to come home able to do.
  • The social part nobody admits to — Four days of being on is a lot. Consider this the warm-up.
  • The rule you are glad to be breaking — The old way of working you are finally done with.
  • How far you are coming — And what would make the trip worth it.

You do not need to pick one — most people find their thing three minutes in. And you do not have to stay the whole hour: people drop in, say their piece and get back to their day.

What each of these means →

Your voice, in the room

Most of what gets said about HubSpot comes from people with a stage or something to sell. The ones actually running portals say the sharpest thing of the week in a Slack thread, where it is gone by Friday.

Here your read is the point — no deck, no pitch, nothing to earn first. It goes out as an episode and clips with your name on them. A good point in a thread disappears; a good point on the record travels.

If you are an Unbound Insider, someone already decided your perspective was worth having. This is somewhere to use it, in your own words.

After you ride

You did the fun part

The rest comes to you. No chasing anyone for the video, no cutting your own clips, no working out what to post — that is our job, and it is the part most shows quietly leave to the guest.

Your episode page

One link with the video, the clips, the transcript and copy you can post as written. Send it to your team, drop it in a channel, or keep it as the thing that proves you were there.

And before it, a page for the stop itself

Every stop has its own page — the date in your own clock, a calendar hold, and a post written for you to copy. Share it once you have a seat.

  • No stops are open right now.

In your inbox that afternoon

  • The full episode video
  • Clips, already cut — nothing for you to edit
  • The transcript
  • Social posts written and ready to send
I

Still join — just pick your own hour

Neither standing stop has to be the one. Tell us when you could actually make it and we will record around your week instead of asking you to rearrange it — same hosts, same bus, your hour.

II

Or send a recording instead

No call at all. Film it on your phone in one take and it goes in as you said it. Two shapes work:

  • About 30 seconds — one question, one answer, cut together with other insiders’.
  • One to two minutes — one thought, its own cut, your name on it.
How to record it →

Send it to casey.hawkins@valuefirstteam.com, or say hello there first if you would rather ask a question before filming.

Also

Another way to ride

Joining a recording is the main way in — that is where the conversation actually happens, and where you end up on an episode with the hosts rather than beside it. But if neither stop works, or a live call is simply not your thing, there are two ways round it.

Seats reopen with the next window

Same hosts. Same bus. Your week.

The ensemble

Who's been on the bus

The Road to UNBOUND is a running ensemble — five recurring hosts who show up week after week and let the road shape the conversation.

Chris Carolan

Chris Carolan

Rob Jones

Rob Jones

George B. Thomas

George B. Thomas

Casey Hawkins

Casey Hawkins

Kyle Jepson

Kyle Jepson

Meet the full cast →

Three paths

How to get a seat

1

Someone on the bus flags you

The most direct path. One of the five hosts — Chris, Rob, George, Casey, or Kyle — has been paying attention to you and reaches out. If that happens, say yes. The invitation means something.

2

Apply through the form

Fill out the guest application and tell us what you've been paying attention to. Applications are reviewed weekly. We'll reach out when the timing and topic fit where the bus is headed.

Watch the rides →
3

Show up in the conversation

The bus has a tail. Post something genuine about UNBOUND or HubSpot. Engage with what the hosts are saying in public. Guests often emerge from people who were already in the conversation — no DM required.

Applications reviewed weekly · Most replies within 3 days.

Take a seat

Get on the bus

The bus has reached the last stop on this leg of the road, so the seat request is closed for now. When the next window is on the road, this is where it opens. Until then, the rides are all up on the episodes page.

The road kept going

Every stop from the first ride to Boston is on one road now — and past Boston the show runs on into Season 2, next stop Wednesday, October 28, 2026.

The road so far

Every stop is on the record.

One seat, one hour, and the thing someone had been paying attention to said out loud — on the record, with their name on it, all the way to Boston. Every hour of it is here.

Watch the rides