The Road to UNBOUND - Office Hours - The Decision Engine and the Scaffolding Nobody Took Down

Chris and I are both consultants. People come to you and ask, can you build me a red button? Can you do this? Can you do that? And often if you do that, it doesn't always meet the objective they're hoping it will meet. So it's kind of just standing still and going backwards. Reverse engineering. Being that annoying toddler and constantly being like, why, but why, but why do you need that, to really understand. And then building out the platform to meet that objective. You've thought about the process back to front, and you've got the architecture and the reporting in place that is going to actually drive decisions by giving you that insight.

There's maybe a little bit of resistance to AI when you're a consultant, because you do feel like it maybe diminishes your value, or it steps on your toes. I'm trying to get past that, and now be in a place where actually my AI, that's Breeze AI, is the same for everyone. So every bit of context we're pulling out, we plug back into Breeze wherever that's relevant. Property descriptions, artifacts with the process flows, what things are trying to achieve. Help people understand the why so they themselves understand it, but so does the AI. Then it becomes everyone's friend and sidekick, rather than people having conflicting conversations with them.

I never thought I'd be the person who says they're looking forward to the informal networking. I'm quite introverted and I quite like just sitting by myself remotely and working. I remember being so nervous the first time I went to the conference, because there are so many people there. This is the third time I've been, second time back in Boston, and I'm looking forward to seeing familiar faces. I think that's the other side to HubSpot, outside of the actual platform and the technology. It's the community piece. Maybe that sounds a bit cheesy, but I definitely feel like HubSpot is different. It is a real community where people feel like they belong.

I spent about half an hour on the session booking and it kind of hangs for a bit. Then I saw a lovely post on LinkedIn by Hannah saying it's good to leave yourself time between sessions to actually socialise, talk to people. So I felt I did that naturally, by being a bit disorganised. There are some sessions you want to pre-book. There are some people you really want to listen to. But it's also like when you have to pre-book a meal six weeks in advance. You don't know what you want to eat. So I quite like just going around and seeing what's on the stages where they're a little bit more open.