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The Real ROI of Content Is Accountability

From The Road to UNBOUND — Jay Schwedelson: "The Next Five Years Won't Reward the Smartest People". Copy the caption, download the video, post it wherever you like.

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The Real ROI of Content Is Accountability

The Road to UNBOUND — Jay Schwedelson: "The Next Five Years Won't Reward the Smartest People"

On The Road to UNBOUND I got into the part nobody likes to admit: the real ROI of content isn't reach, it's accountability. Showing up, consistently, on the record — that's what compounds. More straight talk like this at UNBOUND in Boston: unbound.hubspot.com

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