Think of yourself as an AI orchestrator
From The Road to UNBOUND Office Hours - Build Your Own Harness, or Outsource Your Understanding?. Copy the caption, download the video, post it wherever you like.
Think of yourself as an AI orchestrator
The Road to UNBOUND Office Hours - Build Your Own Harness, or Outsource Your Understanding?
In 2024 HubSpot shipped prospecting and customer agents. In 2025 there were two hundred updates to Breeze alone. If you are the person responsible for HubSpot where you work, you do not get to wait this one out. It takes one leader noticing one sparkle in the interface, and it becomes: can we get that set up next week? You can meet that with a shrug, or you can get out in front of it. The shift that makes it easier is thinking of yourself as an AI orchestrator rather than an admin. Same person, much better question to be asked.
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