The Road to UNBOUND - The ROI Question: Boston Tickets, Breeze Credits, and the Dashboard That Can't Exist
10 clips from this stop. Copy the caption, download the video, post it wherever you like. No dates, no order, nothing to edit.
Feeling About the Work Can Out-Return the Tool
The Road to UNBOUND - The ROI Question: Boston Tickets, Breeze Credits, and the Dashboard That Can't Exist
How your team feels about the work can return more than the tool you bought for it.
Fifty Credits, Nine Case Studies in Fourteen Days
The Road to UNBOUND - The ROI Question: Boston Tickets, Breeze Credits, and the Dashboard That Can't Exist
Fifty credits is expensive or trivially cheap depending entirely on what it replaced.
Invest in the Business, or Invest in the Humans
The Road to UNBOUND - The ROI Question: Boston Tickets, Breeze Credits, and the Dashboard That Can't Exist
Two different decisions, two different returns. George B. Thomas on who you are really investing in when you book the tickets.
Let Serendipity Win the Day
The Road to UNBOUND - The ROI Question: Boston Tickets, Breeze Credits, and the Dashboard That Can't Exist
Grip the trip too tightly and you guarantee the outcome you were afraid of.
The Answer to That ROI Dashboard Is No
The Road to UNBOUND - The ROI Question: Boston Tickets, Breeze Credits, and the Dashboard That Can't Exist
Your CFO wants an AI ROI dashboard. The honest answer is no - unless they help decide what belongs on it.
The Messy Parts Are Now the Ones We Want on a Dashboard
The Road to UNBOUND - The ROI Question: Boston Tickets, Breeze Credits, and the Dashboard That Can't Exist
The parts of business we always accepted as messy are the parts we now demand on a dashboard. That is the shift, not a failure.
Customer Agent vs Smart Properties: Where AI ROI Is Real
The Road to UNBOUND - The ROI Question: Boston Tickets, Breeze Credits, and the Dashboard That Can't Exist
An agent doing a job you already pay humans for has a calculable return. A general capability does not. Kyle Jepson draws the line.
I Never Asked What's the ROI of My Wife
The Road to UNBOUND - The ROI Question: Boston Tickets, Breeze Credits, and the Dashboard That Can't Exist
Nobody runs the numbers on the things they are most certain about. George B. Thomas on why the ROI question is really a mindset question.
Three Window Air Conditioners and the Credit Mindset
The Road to UNBOUND - The ROI Question: Boston Tickets, Breeze Credits, and the Dashboard That Can't Exist
You do not know what an hour of air conditioning costs, and you still know when to run it. Kyle Jepson on getting comfortable with credits.
We Were Never Good at Measuring Sales Either
The Road to UNBOUND - The ROI Question: Boston Tickets, Breeze Credits, and the Dashboard That Can't Exist
AI is not uniquely hard to measure. We were arguing about sales activity attribution for decades.