The Road to UNBOUND - Jun 24, 2026

The Road to UNBOUND rolls on. Chris Carolan, George B. Thomas, Kyle Jepson, Rob Jones, and Casey Hawkins are joined by Zach Hussion to pick up where last week left off — with the UNBOUND 2026 agenda now public and the date inside three months, this is the first stop where we start telling you which sessions to actually block off, and why. Last week we made the case that the philosophy comes before the tools catch up: Revenue Hub is more than a rename, the agenda drop proved it, and George's "Stop Chasing Tactics" session is the antidote to a whole industry treating a systems problem like a tactics problem. Today we go wider. We map the road itself — where this stop sits on the route to Boston, what's worth catching around it, and how a value-first practitioner navigates a conference built on the AI-native shift without getting swept up in the hype cycle. We keep it entertaining first and genuinely useful throughout: real talk between practitioners who've stopped chasing tactics, naming the Complexity Traps that masquerade as progress and the Value Path that tells you whether all that conference energy is actually building toward anything. Bring your UNBOUND questions; the best part is where we disagree about what matters most.