Mile 2 — The UNBOUND Agenda Comes Into View
The Road to UNBOUNDEpisode 2
Reading the Map
Hosts: Chris Carolan, George B. Thomas, Casey Hawkins, Rob Jones
May 6, 2026
The crew breaks down the UNBOUND 2026 agenda for the first time on the show — what to make of the session tracks, which keynotes hint at the bigger story, and where attendees should be looking when they map their schedule. Chris, George, Casey, and Rob trade picks and explain why the priorities they each landed on matter heading into Boston.
Moments from this stop
10 short cuts from this conversation.
Chapters
- 00:02Introductions and the road name change
- 00:33Back to Boston, crew check-in
- 01:03Cake for breakfast: road trip rules
- 01:54Unbound 2026 session catalog drops
- 02:28Kyle Jepson's detour explained
- 03:22Casey's pick: ICP and segmentation session
- 05:40Session format and agenda phase questions
- 08:42Chris's pick: stopping AI agent hallucinations
- 10:46How to build your Unbound session strategy
- 13:47George's pick: live HubSpot audit wins
- 18:03Rob's pick: fixing CRM adoption blueprints
- 20:45Open invitations to speakers and guests
- 23:18Dax Miller and feeling known over targeted
- 25:13Matthew Ruxton dare and David Meerman Scott story
- 28:06SEO versus AI search: Dale and the no-SEO titles
- 32:21Unbound Insiders: the call to join the bus
Transcript
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— INBOUND SLIPS · READING THE MAP —
00
It's UNBOUND now.
On the bus
Chris Carolan
Driver
George B. Thomas
Hallway Philosopher
MDCasey Hawkins
Cultural Antenna
Rob Jones
Tour Guide